Current Yield with Participation Funds (CYwP Funds) announced today that CYwP Fund III has invested in BioInformatics, LLC, founded in 1994 as a provider of market research, business intelligence, and advisory services to the life science and analytical tools industry. BioInformatics has recently also acquired IMV, a market research and business intelligence asset with a strong user base and consistent revenue and cashflow.
BioInformatics maintains the Scientific Advisory Board (SAB), a proprietary network of nearly 100,000 scientists, researchers, and other clinical professionals. The company also provides subscription-based market data through its Strategic Directions International (SDi) business unit, which it acquired in 2015.
IMV provides market research, digital media, and advertising solutions for radiology, medical imaging, clinical diagnostic, and dental markets. IMV also includes AuntMinnie.com, an online community for radiologists through which they can share information, read and post reviews, and engage with thought leaders and the greater radiology community. AuntMinnie.com has more than 140,000 users. DrBicuspid.com is a sister site to AuntMinnie, targeting the dental market with more than 30,000 registered active users.