Current Yield with Participation Funds (CYwP Funds) announced today that Current Yield with Participation Fund II (CYwP Fund II) and Current Yield with Participation Fund III (CYwP Fund III) have invested in Squatty Potty.
Squatty Potty was founded in 2011. The family-owned company’s first product, Squatty Potty, a line of bathroom stools that help alleviate constipation through correct squatting posture, has been an incredible success. The product has been promoted on Dr. Oz, Howard Stern, Shark Tank (Lori Greiner is an investor) and through a viral Unicorn video.
The company has been selling online through its website and on Amazon, and in brick-and-mortar stores Bed Bath & Beyond and Target. The company now sells in Walmart, Costco, Lowes and Walgreens, and is expanding globally.
Squatty Potty recently launched a new product, Unicorn Gold, a line of scented bathroom sprays designed to eliminate odor, and expects to launch several additional products in the future.